As we all know about this pandemic due to it many business have been affected which are not on the online platform, so in this pandemic mostly small businessman want to take their business online so that their business could not affect by any of the emergencies in the world. To make the business online means one has to take its business to another level by placing it on a website and has to promote or advertise on all the digital platforms such as FACEBOOK, INSTAGRAM, YOUTUBE etc. Not only business even the educational institutions are coming on online platform. one has to take some of the steps to undergo business on an online platform.
‘WEB CREATION”, what do you mean by web creation.
Web creation is the creation of the website. For that you have to buy domain and hosting which will cost you around minimum two thousand rupees. Once you will purchase the domain and hosting u will be able to create your own website. Then after this next step is web designing.
“Web designing” another very important thing to build your business on an online platform or you can say that on a website. Web designing means to design a website or you can say that the appearance you want to give to your website to make it attractive to the clients or customers. To make the website attractive you can use various themes and plugins to complete the design. Some of the other things that include in web designing to make the website attractive, compelling and engaging are that there should be a logo of your website and there should be a menu of what services your website is providing to the clients. Other than this there should be a short video which should describe the website and its services that will engage your clients on your website. After that the next step is content writing.
Content writing is also one of the major elements of digital marketing. So what do you mean by content marketing? In the website, without content, marketing is incomplete. On a website if there will be no content for the clients then how the clients get detailed knowledge about your services. So, in the content writing the content should be small, precise and with facts and figures. Content writing is core feature of digital marketing. The company that invest in content writing see six times conversion than those companies who skip content writing. Another important feature of digital marketing is SEO I.e. search engine optimization.
search engine optimization
What is SEO? SEO is abbreviated as search engine optimization. Search engine optimization means to optimize your website in search results such as GOOGLE, BING etc. as we all know nearly seventy five percent of shoppers start their product research online, its critical to have presence in search results on GOOGLE, BING, and other search engines. That’s where search engine optimization services come in to assist your business on an online platform. These services help in to uplift your websites and it also helps in keyword research that will also help in optimizing your website in search results on GOOGLE, BING etc. search engine optimization focuses on improving online visibility. The important thing which plays an important role i.e. social media marketing.
social media marketing
What is social media marketing? This is another important part which plays an essential role in digital marketing. When you take your business on social media platforms then it is known as social media marketing. According to the survey seventy five percent of people use social media when making a purchase decision whether they are buying a pair of sneakers or any clothing or any home decorative item etc. Average user spends about thirty percent of internet time on social media. But main thing is that only twenty five percent businesses use social media yet it has large influence on user purchases. Therefore it will be a great platform to enforce their business on social media.